Friday, July 14, 2006

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Google's trial and error mobile strategy

 
Finally, an article that discusses Google and the future of its mobile strategy.
 
The article states: "Undoubtedly, Google would demur from describing its strategic planning process as 'trial and error'. " 
 
{link no longer works try http://mobile14.com/?p=1783}
 
Google not only has the large user base, assets and so on, but it has Google Number Search. 

Google put GNS on the shelf after realizing that droves of users weren't using it.  Although GNS has accumulated a lot of dust, it is actually ready to launch in a moment's notice.  Google just needs to update the GNS lexicon, which includes search terms that were around in the year 2001.  That'll take about a second or two to fix.  Although I think that GNS was an 'error' in Google Inc's 'trial and error' mobile strategy, it will be a big hit one day.  
 

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