Friday, October 26, 2007

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Land rush for pure numeric domains in Singapore (746427673)

(Before y'all get excited, 746427673.com (Singapore.com) is taken by Worddial.)

Pure numeric domains aren't register-able in many countries. The reason is because in the early days of the internet it was thought that a purely numeric url would be confused with a numeric ip address by computer systems. That paranoia has carried over into the present.

Soon, the national domain name registry in Singapore will allow pure numeric domain registration for the first time. It's no big whoop except that some people on the sidelines are finally catching on to what we at Jamptap have been talking about for a while. Writes a blogger with insidedomaining.blogspot.com:

'Numeric domains used for the mobile internet could be an effective mobile internet marketing tool. It's easier typing in numbers on a cell phone's handset compared to the hassle of typing in letter characters on a mobile phone's keypad. Numeric domains could also be used as vanity domain names in a similar way vanity phone numbers are used. Two digit numeric domain names will be aggressively sought after and perhaps the numeric keypad translations of popular keywords. The iPhone has a dot-com button for faster access to the mobile web...'

Good thinking! With all this talk of reducing our carbon footprints by lowering the energy consumption of servers and cars and buildings, how about reducing the number of taps applied by the hundreds of millions of SMS and mobile web users worldwide. Think of all the calories saved! Calories come from food. Food takes energy to grow. Energy is created at the cost of global warming and the polar bears. So, we're talking about saving polar bears by starting to use numeric keypad translations of popular keywords and also brands like Youtube, Facebook, Myspace, Google, etc... Type in 466453.com instead of g-ooo-ooo-g-lll-ee (4666666455533) (and dot com) and you can feel better that you're doing your part to ensure the survival of our white, furry friends in the artic. (There's more than an ounce of truth in what I'm saying if you really think about it.)

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