Thursday, December 27, 2007

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Ymail.com bought by Yahoo, Inc.

Ymail.com is now the quicker gateway to mail.yahoo.com.

It is even mobile friendly.

Maybe Yahoo is getting sick of the fact that the easiest way to mobilly access Yahoo is via WordDial or WordDial or WordDial, etc... I can't imagine how much the content partnership with WordDial (aka Domain Numbers Ltd) will cost Yahoo in the long run with all of the portals that Yahoo has paid to get listed. Yahoo execs must be thinking, 'There's got to be a Yahoo-owned domain property that will get our users to yahoo mail in a similar number of taps as search.' Yahoo - w/o the .com - is 12 taps. Ymail.com is 11 taps w/o the dot, which is a huge savings compared to mail.yahoo.com's 20 taps w/o the dots.

Okay. So 11 taps for Ymail, 12 taps for Yahoo search...not too cumbersome.

Now just wait, watch and see the Alexa web rank for ymail.com to drop from 11 million down to a few hundred.

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