Negotiate this, Mr. Shatner!

You can take on other challengers in and out of your Star Trek costume Mr. Shatner, but you can't negotiate your way out of a full thirty-two taps on your cell phone to get to Priceline's new mobile website at the more-taps-than-bricks-in-the-Great-Wall-of-China URL, Priceline.mobi.

You lose this one, Bill. You can try to bring down the price of inefficiency, however what you'll end up with is cheap thrills!

There's no other option than to tap your customers' fingers to blisterdom from doing this: p-r-r-r-i-i-i-c-c-c-e-e-l-l-l-i-i-i-n-n-e-e dot m-o-o-o-b-b-i-i-i. To make matters worse, you can't even book or bid at the mobile version of the popular competitive travel site.

What could you have done better, Shatner? What mystical incantation could you have employed to win this lost negotiation?

Welcome....


...to the shores of NuDom-don.


Introducing the Zen of the Wordnumber.


For you, we have looked into our numerical crystal ball and...
what do I see....
ahh...
yes..
774235463.
A wordnumber that spells Priceline. Only requires 9 taps to execute (excluding the dot and tld).

Now you're negotiating wordnumbering!