Target now owns its wordnumber in 4 TLDs

Target, the popular retailer known for its red and white bullseye logo, has registered various TLDs - including the .net and .org versions - of its wordnumber 827438. WordDial, the New Zealand-based pioneer of wordnumber domaining, owns the dotcom version. Interestingly, that domain, 827438.com, does not resolve at all, unlike most of WordDial's domains which forward to the company's vast portal network.

The domains 827438.net/org/info/biz, owned by Target, resolve to Target.com. The registrant of those domains is DNStination, Inc., which owns other alpha-domains of the retailer including TGT.com, which also goes to Target.com. Target joins a growing number of brands, such as Expedia, Yahoo, Amazon and ChaCha, that own several TLDs of their brand wordnumber numeric domain.