Update on ChaCha's 242242.com

Our blog post from Thursday - ChaCha's 242242.com goes live - is already outdated on Saturday. Although ChaCha's typo-variants of 242242.com all seem to still be forwarded to ChaCha.com, we have noticed that the main attraction, 242242.com, is no longer resolving.

Oh well. Here's one theory: one of ChaCha's execs or technicians set the domain to resolve earlier this week, added the URL to search engines, waited until the domain was spidered and then abruptly ended the URL redirection, waiting until a future date when application of that numeric domain will be made official (via a press release). As such, searching '242242.com' on Google now reveals a new result - ChaCha.com/textchacha - that will help, although in a very small way and probably just among Jamptap readers, to boost ChaCha's stream of visitors. The big benefit will be when, and if, ChaCha launches a mobile initiative while simultaneously announcing 242242.com as a mobile 'feature'. Since '242242.com' is indexed by Google, users will see immediately that there's an association in the search results of 242242.com to ChaCha.com.