Saturday, January 26, 2008

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Is that an 'O' or a '0' in your domain?

When dotcom wordnumbers become all the rage in the future, search engine companies Google and Yahoo will have an individual in Washington state to thank for sending them additional traffic.

If you mistype the dotcom wordnumbers for Google (466453.com) and Yahoo (92466.com) by mistakenly thinking the 'o's were zeros (i.e., g00gle, yah00) and therefore typing zeros instead of sixes, you'll end up at the no-frills webpages put up in 2004 by benevolent Seattleite Steve Safarik, who was once described as a 'prior dorkbot presenter of the laser-projected computer game Spacewars.'

Those domains at 400453.com and 92400.com resolve to a stark white webpage with only a single link to Google Wireless and Yahoo Mobile, respectively. The source code for both webpages contains a meta redirect tag that automatically forwards users to the respective Google and Yahoo portals - for 400453.com, the redirect URL is 466453.com; for 92400.com, the redirect URL is mobile.yahoo.com (Yahoo, Inc., doesn't own its own dotcom wordnumber).

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